Radio Evaluation

Radio Evaluation

Subcity internet radio / Vibes fm, too very different shows, but one same goal, to raise money for Children In Need and we did that well! The strengths and weaknesses of these shows are varied.

In Subcity I thought we had our show planned out to a tee! We planned and practiced the show for almost 2 months, researched, promoted, advertised and got sponsored by HMV. We really dug our nails into this assignment, wanting to be the best radio show the college has had. Now in my honest opinion I thought that because we spent so much time on Subcity that vibes fm was sort of neglected, not in the way that we didn’t do the work, but that we didn’t put as much effort into it as we did with Subcity. The weakness’s with Vibes fm was that our live performances never happened which was meant to be the original point of the show, but we fixed this and had recorded performances which still worked very well. Now drawing comparisons from our radio shows to the ones that I analysed.

Well for a starter both shows worked, but comparing our shows to their shows, they are completely different for example with Subcity; we had a niche market area for music (Dubstep & Drum N Bass) unlike radio 1 and radio 6 where they have certain times for this certain type of music. Heart fm really don’t get a choice in what they play as they have to do whatever their area consists of and what there sponsors say. Now as with Subcity, Vibes fm also is the same that radio1 and radio 6 both have certain times where they play live lounge covers, unlike us who base our whole shows around these types of genre.

Our target audience for both shows is for the younger generation 15 – 25, we base this purely on what our research gave us from the primary/secondary research and the focus groups. These types of genre of music is specifically targeted at these ages because from 15 – 25 is when you can start going out and experiencing these styles of music.

For our audience feedback we had texts, emails, Facebook pages, YouTube pages and simply people giving the thumbs up! This seemed to work as we had 54 viewers on the day for Subcity and like 1 – 2 for vibes fm.

Now drawing another example of this is Annie Mac’s show on radio 1, at 7 – 9 on a Friday night, different types of music that gets you in the mood to go out and have a good time. Now her show’s target audience is roughly 15 – 30, which is similar to ours, From knowing this we tried to get the latest spot which was 4 - 5 . But in the future of Subcity we intend to pre-record our show and play them at these times when can get the most amount of viewer possible.

I feel on both shows that the content was bang on for the intended age, as I said earlier on, from our audience research, these types of music shows were favoured more than any other , for Subcity , this music gets you in a great mood for good night out and ready for a dance, like we’d done promotional video’s for velvet Chicago’s where this type of music is loved. Now for Vibes fm, this music much more chilled out and in my opinion more fun to watch, e.g. live bands. So you could say we don’t even need to find out why the contents of the show suits the intended age because all you have to do is look at festivals, how popular they are with the young generation. Or if you just want to chill out in the sun like most students do, listening to some relaxing live lounge, Indie and Rock tunes

Overall with both Subcity and Vibes Fm, I think that they both went very very well, I am very proud of our group! I could truthfully say that with Subcity there were almost no faults bar me getting cut off halfway through my dj set, but if I didn’t get cut off I don’t think I would have stopped, and we are happy to say that we are continuing Subcity till we run it dry! Unfortunately for Vibes Fm I think it’s the end of road for her, she had a good run, but Subcity rules our lives now!