In this radio analysis I shall analysis three completely different types of radio programmes to get a firm grasp on what I need to achieve in this assignment. The three different genres of programmes I shall be analysing are Radio 1, BBC 6 Music and Heart FM, I will have to compare their audience profiles to see what the differences are and to draw some comparisons.
BBC Radio 1 is one of the most popular radio stations across the globe, specialising in the newest and most current music going, all down to the fact that there is so much different variety of shows! Throughout the day are chat shows and top of the chart music, but after seven pm everyday is the alternative music which us kids love.
It includes electronic dance, hip-hop, rock and many more. Now here are the interesting facts, their target audience is from the 15-29 age groups, but the average age of the listeners are 33, now why is that? Well it is most likely that the fact that people over the age of 33 are still into their music, simple as, or that they could be on the way to work or coming back from etc, there are many different answers to why their audience ranges. Also radio 1 is one of the oldest stations going; it was launched back in 1967 due to the popular demand of music as the pirate radios had been shut down.
Radio 1 Annie Mac
Whilst listening to Annie Mac you instantly hear the difference from any other radio station show in the mainstream, this is because the show is aimed at different target and demographic audience.
It is easy to see that Annie Macs show has its own distinct style, sound and presenter attitude. The way that she addresses the audience is very enthusiastic towards the audience; She uses the types of music to get the listens hyped up and ready for the songs. She keeps a level of projection throughout the show.
Annie tends to play a lot of ident voices of her name before, during and at the end of the songs. The audience can relate to this because in fits in very well with the show. The play list of the show is aimed the specific demographics, playing brand new songs and club classic’s, the reason for this type of genre is because it is aimed at the specific target audience. The Idents and sound beds relate to what kind of show which it is, for example if you were older than 50, you would most likely find it rather annoying and switch over to the archers. If anything the Idents relate to the genre of the show and fit well. Most of the time Annie has a sound bed on to make sure there is no dead sound in the air. When switching between songs, she tends to speak much faster, most likely speaking to the beat to keep the flow of the songs moving. This could also be related to the audience because most teenagers hate slow things.
http://www.bbc.co.uk/programmes/b00v4kd9
Heart Fm
From the start when you begin listening to the show you immediately understand that the target audience is completely different to radio1’s Annie Mac show. The target audience is around 29 – 50. The topic of conversation is about daily life, things on TV, house keeping, what's on sale currently etc. The play list is completely varied from old classics to upbeat new commercial songs, I would say that the majority of the songs that are chosen are from the top 20 – 40, nothing unusual or a bit naughty just the songs that everyone knows and listens to everyday. I listened to the show during the middle day and got the impression that it was aimed towards the working housewife. Along with the conversations that are scripted, the play list choice is feminine as well as advertisers and sponsors were aimed at cleaning, women’s clothes and Health. From the point of view of a person my age, 18 I like some of the songs but really doesn’t get the blood flowing. As part of their schedule they do a breakfast show, which is based around traveling, keeps you updated on the roads, trains and any other major transport delay.
From when the show starts at 6 in the morning the mode of address changes, early morning is much more chilled and quite as you get up his/her tone is very relaxed and formal whereas around about 7.30 – 8 the mode changes to very upbeat , get you started for the day, cheers you up if your not looking forward to the day ahead. The tone is changed to informal chat, talking about what the day has to offer them features competitions, getting the audience to interact with the show. Then from around 8.30 – 9 the demographics changes to a younger generation for the children on the way to school with their parents of on the bus/ train and car with their friends.
http://www.heart.co.uk/shows/breakfast/
Asda Fm
Asda fm is completely different to the other shows mainly because unlike radio 1 and heart fm, asda fm is an in store show, the other two shows are broadcast worldwide and nationally. The whole idea of having an in store show is that the customers feel happy and entertained while shopping. This is slightly unusual as with most other in store music shows, are simply played of a CD. This is very clever of Asda to do this, the have created free advertisement for the items they wont sold, for instance. If you were just simply going out to do you normal every week shop, you be surprised at how many people buy things they don’t intend on buying. The theory for this is to use subliminal messages in-between songs, ‘Pepsi, buy one get free’. This theory is called the ‘Hyperemic needle theory’, they use it in the way that they make you buy goods that they have on sale. They also use the radio just in general to promote themselves, telling the customers that they are better than anyone else. Asda have a huge target audience ranging from 20 – 70, basically anyone who shops there. I think that the radio show is aimed at the feminine area of the family , I know that is very old fashioned thinking that the women is the shopper of a family but don’t blame me that’s the impression it gave me .
They don't use a presenter because that would just waste a lot of money on something that is not needed, but instead they have a voice recording. The tone of the voice is very formal which is good to get across the idea that they are wanting you to buy their products, however by having a presenter they can be more enthusiastic and happy. While the voice over is talking it will subtly hint to you what offer, promotions etc they have got on at the momment. Compared to the other radio stations i have analysed , Asda fm don't have sound beds , because i think that i would get very irratating after a while. The i dents that they use are sometimes very enthusiastic towards a product and sometimes very relaxed, depending on what it is.
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