Secondary Research

We’ve done some audience research on youtube, to found out is there actually a market for this genre of music?

We would like to play dance music, but more specifically dubstep and drum and bass. The results of my research were promising. UKFdubstep and UKFdrumandbass are the leading promote of the dubstep and drum and bass on youtube at the moment. On youtube you can find out whether people like or dislike certain tracks, comment their opinions and viewing figure for a specific tracks. This can be used as a great resource for our playlist selection, giving us ways to improve our station to suit our target audience.

Ukfdubstep: 2,145,044 channel viewers and 41,538,970 total upload views and 105,395 Subscribers.

UKFDrumandbass: 1,240,486 channel views, 25,448,452 total upload views and 73,469 Subscriber.

These results from the site show there is a massive audience for this genre of music and people are egger to hear more as shown by the amount of subscribe devoted to the channel, this evidence give us more incentive to produce this style of radio station.

I’m using radio 1xtra as the example as it is most similar to our station because it’s a station, with similar format, style, playlist and most importantly target audience. On air at the moment in the mainstream radio broadcasting network.

Here are some listing figure I found from the bbc.com/radio/siteusage site, this show some positive figure although BBC radio 1 figure dominate the radio 1 xtra figure. We have to take in to consideration that radio one is analogue channel and 1xtra which is exclusive to DAB radios. Also we have to me realistic we are targeting a niche demographic, but at the same time are trying to expand that market into the mainstream which is a step that the BBC have already taking implemented by combining radio 1xtra with radio 1, which mean that radio 1 is taken over by 1xtra at a night time on curtain what they would consider ‘party night’ like Thursday, Friday and Saturday.

Here evidence of that with a Saturday night schedule from the radio 1 from 7 Pm onwards is just 1xtra presenter and shows.

http://www.bbc.co.uk/radio1/programmes/schedules/england/2010/10/09