Focus Group

The focus group has been made into a video which can be found on the subcity youtube channel. For the focus group I created questions that were relevant to both the show and charity. I tried to get the group thinking about ideas and concepts which we could use on the show to help promote the idea of Children in Need. Here is the link to it, www.youtube/watch?v=A2Bvx-7o8cA

Analysis

The findings in general where that the majority of students have done some work for charity however they have had to have been pushed towards it. i.e by school.

We also found out that students feel that some sort of collaboration with big artists (Netsky & Nero) as a charity single would help raise money for charity and also keep to the genre of the channel.

Students also thought that a good way to engage the audience for the full two hour show would be to include guests and quiz shows. We have addressed this as you can see in the script by including guest speakers Arron Snipe and the winner of the presenter challenge being announced.

We also found out that people are most likely to listen to our channel when they are either surfing the internet or driving. This is most likely to be at around 3-5pm. We concluded this because the majority of people in our age bracket get home from college/work and go onto the internet to sites like facebook and twitter.

James did a focus group so we coshow, after gathering the information we used it to our advantage and put the peoples ideas into the real thing.In other words .uld gather information about how people felt about our radio