Resub radio eval

Radio Evaluation

Subcity internet radio / Mojo, too very different shows, but one same goal, to raise money for Children In Need and we did that well! The strengths and weaknesses of these shows are varied.

In Subcity I thought we had our show planned out to a tee! We planned and practiced the show for almost 2 months, researched, promoted, advertised and got sponsored by HMV. We really dug our nails into this assignment, wanting to be the best radio show the college has had.

I feel that the actual show itself went very well, Charlie the producer made sure that everything was running smooth and that we were all doing our jobs correctly . I personally think that we all contributed a lot to the show making it work well. The videos we did to promote the show we also a lot of fun making them and I think that we gained more views from having them on the Facebook and YouTube sites as people would constantly see new updates, almost like drilling it into their minds that they need to tune into Subcity.

My favourite video that we produced was the Dubstep bogies, it was such fun doing as well as getting the name out there. It felt like evening the people that hate our type of music we interacting with the music and having fun and that are what I feel Subcity was all about.

Problems that we did face with show was getting everyone’s work handed in on time, as we all opted for the do an individual piece of work for the group and then hand it as one large piece research. The only downside to this style of research is depending on whether a certain member of the group remembers to send us the specific piece of work when we need it in. We had a couple of idents that we had created for the show, they were really good and smooth flowing but due to copyright implications that we didn’t know about, we had to change the name of the show create a new Facebook page and gather at least 100 members on the page for HMV to continue sponsoring us, and this all occurred 2 days before the real show. One thing that did annoy me was that my live mix was cut short, but I don’t blame anyone for this, because this stuff happens and we just had to deal with it. In the future I think we will just have to time it better or cut down the scripted conversation to work with the mix. Well done to Charlie for making a really well produced show.

Now in my honest opinion I thought that because we spent so much time on Subcity that the Mojo show was sort of neglected, not in the way that we didn’t do the work, but that we didn’t put as much effort into it as we did with Subcity. The weakness’s with Mojo was that our live performances never happened which was meant to be the original point of the show, but we fixed this and had recorded performances which still worked very well.

The Mojo show was produced and run by Dan; it was a completely different style show to Subcity genre. In a way, because it was so different made it more of a challenge, as I said above, we spent so much more time on Subcity, that it made it hard to turn off the different style of music which is Subcity to the completely different style of the Mojo show which was indie live lounge style. Saying that, Dan lead the way very well and deserves a thumbs up for his hard work when everything seemed to go downhill with the live performances.

I think that final show wasn’t bad, but it could of gone a lot better .The communication broke down and we all had blank faces. We were starting saying things that weren’t on the script and were mixed up in the wrong order. And overall we messed up the scripted parts but the rest of the show went well in my opinion. To improve on this I think we need to practice our lines more even though Dan told us to but we thought we could just blag it off as we went along, so to Dan I apologise for not listening to you when you told me to read your script

Now drawing comparisons from our radio shows to the ones which I analysed.

Well for a starter both shows worked, but comparing our shows to their shows, they are completely different for example with Subcity; we had a niche market area for music (Dubstep & Drum N Bass) unlike radio 1 and radio 6 where they have certain times for this certain type of music. Heart fm really don’t get a choice in what they play as they have to do whatever their area consists of and what there sponsors say. Now as with Subcity, Vibes fm also is the same that radio1 and radio 6 both have certain times where they play live lounge covers, unlike us who base our whole shows around these types of genre.

Our target audience for both shows is for the younger generation 15 – 25, we base this purely on what our research gave us from the primary/secondary research and the focus groups. These types of genre of music is specifically targeted at these ages because from 15 – 25 is when you can start going out and experiencing these styles of music.

After doing all of our research we decided to set up a YouTube channel to upload music we wanted to play in the show, as well as that we created a Facebook page. The YouTube page seemed to get going really fast along with the cross media features we also had business cards printed with the show and details on there. It proved to be a massive advantage to us as we had 116 subscribers and almost 24,000 views, It was also a great advantage to us that we had a good sponsor , HMV. This was great because HMV represents music and this was what we wanted to get a across to our viewers that our show was all about the music. HMV also gave us DVD’s to our competition winners and I believe it was 12p to every listener we had.

For our audience feedback we had texts, emails, Facebook pages, YouTube pages and simply people giving the thumbs up! This seemed to work as we had 54 viewers on the day for Subcity and like 1 – 2 for mojo.

Now drawing another example of this is Annie Mac’s show on radio 1, at 7 – 9 on a Friday night, different types of music that gets you in the mood to go out and have a good time. Now her show’s target audience is roughly 15 – 30, which is similar to ours, From knowing this we tried to get the latest spot which was 4 - 5 . But in the future of Subcity we intend to pre-record our show and play them at these times when can get the most amount of viewer possible.

I feel on both shows that the content was right for the intended age, as I said earlier on, from our audience research, these types of music shows were favoured more than any other, for Subcity, this music gets you in a great mood for good night out and ready for a dance, like we’d done promotional video’s for velvet Chicago’s where this type of music is loved. Now for mojo, this music much more chilled out and in my opinion more fun to watch, e.g. live bands. So you could say we don’t even need to find out why the contents of the show suits the intended age because all you have to do is look at festivals, how popular they are with the young generation. Or if you just want to chill out in the sun like most students do, listening to some relaxing live lounge, Indie and Rock tunes

Overall with both Subcity and mojo show, I think that they both went very very well, I am very proud of our group, I could truthfully say that with Subcity there were almost no faults bar me getting cut off halfway through my dj set, but if I didn’t get cut off I don’t think I would have stopped, and we are happy to say that we are continuing Subcity till we run it dry. Unfortunately for mojo I think it’s the end of road but Subcity rules our lives now.

resubmission radio analysis

In this radio analysis I shall analysis three completely different types of radio programmes to get a firm grasp on what I need to achieve in this assignment. The three different genres of programmes I shall be analysing are Radio 1, BBC 6 Music and Heart FM, I will have to compare their audience profiles to see what the differences are and to draw some comparisons.

BBC Radio 1 is one of the most popular radio stations across the globe, specialising in the newest and most current music going, all down to the fact that there is so much different variety of shows! Throughout the day are chat shows and top of the chart music, but after seven pm everyday is the alternative music which us kids love.

It includes electronic dance, hip-hop, rock and many more. Now here are the interesting facts, their target audience is from the 15-29 age groups, but the average age of the listeners are 33, now why is that? Well it is most likely that the fact that people over the age of 33 are still into their music, simple as, or that they could be on the way to work or coming back from etc, there are many different answers to why their audience ranges. Also radio 1 is one of the oldest stations going; it was launched back in 1967 due to the popular demand of music as the pirate radios had been shut down.

Radio 1 Annie Mac

Whilst listening to Annie Mac you instantly hear the difference from any other radio station show in the mainstream, this is because the show is aimed at different target and demographic audience.

It is easy to see that Annie Macs show has its own distinct style, sound and presenter attitude. The way that she addresses the audience is very enthusiastic towards the audience; She uses the types of music to get the listens hyped up and ready for the songs. She keeps a level of projection throughout the show.

Annie tends to play a lot of ident voices of her name before, during and at the end of the songs. The audience can relate to this because in fits in very well with the show. The play list of the show is aimed the specific demographics, playing brand new songs and club classic’s, the reason for this type of genre is because it is aimed at the specific target audience. The Idents and sound beds relate to what kind of show which it is, for example if you were older than 50, you would most likely find it rather annoying and switch over to the archers. If anything the Idents relate to the genre of the show and fit well. Most of the time Annie has a sound bed on to make sure there is no dead sound in the air. When switching between songs, she tends to speak much faster, most likely speaking to the beat to keep the flow of the songs moving. This could also be related to the audience because most teenagers hate slow things.

http://www.bbc.co.uk/programmes/b00v4kd9

Heart Fm

From the start when you begin listening to the show you immediately understand that the target audience is completely different to radio1’s Annie Mac show. The target audience is around 29 – 50. The topic of conversation is about daily life, things on TV, house keeping, what's on sale currently etc. The play list is completely varied from old classics to upbeat new commercial songs, I would say that the majority of the songs that are chosen are from the top 20 – 40, nothing unusual or a bit naughty just the songs that everyone knows and listens to everyday. I listened to the show during the middle day and got the impression that it was aimed towards the working housewife. Along with the conversations that are scripted, the play list choice is feminine as well as advertisers and sponsors were aimed at cleaning, women’s clothes and Health. From the point of view of a person my age, 18 I like some of the songs but really doesn’t get the blood flowing. As part of their schedule they do a breakfast show, which is based around traveling, keeps you updated on the roads, trains and any other major transport delay.

From when the show starts at 6 in the morning the mode of address changes, early morning is much more chilled and quite as you get up his/her tone is very relaxed and formal whereas around about 7.30 – 8 the mode changes to very upbeat , get you started for the day, cheers you up if your not looking forward to the day ahead. The tone is changed to informal chat, talking about what the day has to offer them features competitions, getting the audience to interact with the show. Then from around 8.30 – 9 the demographics changes to a younger generation for the children on the way to school with their parents of on the bus/ train and car with their friends.

http://www.heart.co.uk/shows/breakfast/

Asda Fm

Asda fm is completely different to the other shows mainly because unlike radio 1 and heart fm, asda fm is an in store show, the other two shows are broadcast worldwide and nationally. The whole idea of having an in store show is that the customers feel happy and entertained while shopping. This is slightly unusual as with most other in store music shows, are simply played of a CD. This is very clever of Asda to do this, the have created free advertisement for the items they wont sold, for instance. If you were just simply going out to do you normal every week shop, you be surprised at how many people buy things they don’t intend on buying. The theory for this is to use subliminal messages in-between songs, ‘Pepsi, buy one get free’. This theory is called the ‘Hyperemic needle theory’, they use it in the way that they make you buy goods that they have on sale. They also use the radio just in general to promote themselves, telling the customers that they are better than anyone else. Asda have a huge target audience ranging from 20 – 70, basically anyone who shops there. I think that the radio show is aimed at the feminine area of the family , I know that is very old fashioned thinking that the women is the shopper of a family but don’t blame me that’s the impression it gave me .

They don't use a presenter because that would just waste a lot of money on something that is not needed, but instead they have a voice recording. The tone of the voice is very formal which is good to get across the idea that they are wanting you to buy their products, however by having a presenter they can be more enthusiastic and happy. While the voice over is talking it will subtly hint to you what offer, promotions etc they have got on at the momment. Compared to the other radio stations i have analysed , Asda fm don't have sound beds , because i think that i would get very irratating after a while. The i dents that they use are sometimes very enthusiastic towards a product and sometimes very relaxed, depending on what it is.